Founder & President, Jenny Haag

    Jenny Haag, Founder & President

    Founder of RISE, Jenny Haag started her career in Chicago working for sports marketing agencies rEvolution and Wunderman working on event marketing campaigns, hospitality trips, sponsorships, restaurant merchandising, youth marketing programs, promotions and sweepstakes. 

    In 2010 Jenny moved over to the custom event fabrication world working for VEE Corporation in Minneapolis. While at VEE she led the sales and business development team bringing in custom experience projects ranging from children’s museum exhibits to mobile marketing build outs to retail displays to permanent installations. 

    Jenny took her agency, sales and production experience to the Minnesota Vikings at an opportune time when the Vikings were building U.S. Bank Stadium. She started on the sales and partnership team working with corporate partners on their sponsorship activations which led to the management of all of the partner build outs for the stadium. She managed the design, build and installs for all six of the club spaces, the four entry gates, and the signature fan experience Vikings Voyage. 

    Jenny expanded her construction role by leading the stadium wayfinding efforts and managing the design and build of all of the permanent partner signage throughout the stadium.  She utilized her wayfinding experience and served on the 2018 Super Bowl Wayfinding Committee working with a number of local organizations and the NFL to ensure fans and guests had the best experience in the Twin Cities and were able to navigate the cities and events taking place.

    In 2017 Jenny moved into a newly created role at the Vikings managing construction projects and partnerships. She worked with the construction management and real estate development teams on the branding, design and project management of the newly opened Twin Cities Orthopedics Performance Center and the ongoing development of the Viking Lakes campus. In this role she managed a number of items including general construction project management, architectural design reviews and finish approvals, FF&E design, procurement and installation, partner integration and branding/signage installations. 

    Jenny started RISE in 2018 as she wants to continue to expand her work in the sports, events, real estate and construction industries helping bring brands to life through fabrication and construction. 

    Contact Jenny at jenny@risedbi.com