JENNY HAAG, FOUNDER AND CEO OF RISE, STARTED HER CAREER IN CHICAGO WORKING FOR SPORTS MARKETING AGENCIES REVOLUTION AND WUNDERMAN.  HER EARLY WORK INCLUDED EVENT MARKETING CAMPAIGNS, HOSPITALITY TRIPS, SPONSORSHIPS, RESTAURANT MERCHANDISING, YOUTH MARKETING PROGRAMS, PROMOTIONS AND SWEEPSTAKES. 

IN 2010, JENNY MOVED TO THE CUSTOM EVENT FABRICATION WORLD WHERE SHE LED SALES AND BUSINESS DEVELOPMENT TEAMS BRINGING IN CUSTOM EXPERIENCE PROJECTS SUCH AS CHILDREN’S MUSEUM EXHIBITS, MOBILE MARKETING BUILD OUTS, RETAIL DISPLAYS, AND PERMANENT INSTALLATIONS. 

JENNY JOINED THE MINNESOTA VIKINGS IN 2014 WHILE THE VIKINGS WERE BUILDING U.S. BANK STADIUM. SHE SERVED AS ONE OF THE MAIN LIAISONS BETWEEN ALL CONSTRUCTION CONTRACTORS, CORPORATE SPONSORS, INTERNAL TEAMS AND LOCAL COMMUNITY AUTHORITIES. JENNY OVERSAW THE DESIGN, BUILD AND INSTALLS FOR ALL SIX CLUB SPACES, FOUR ENTRY GATES, THE VIKINGS LEGACY SHIP, ALL STADIUM WAYFINDING, PERMANENT PARTNER SIGNAGE AND THE SIGNATURE FAN EXPERIENCE, THE VIKINGS VOYAGE.

IN 2017, THE VIKINGS CREATED A NEW ROLE AND ELEVATED JENNY TO BE AN INTEGRAL PART OF THE BUILDING OF TWIN CITIES ORTHOPEDICS PERFORMANCE CENTER, THEIR NEW CORPORATE HQ AND TRAINING FACILITY LOCATED WITHIN THE 200 ACRE, VIKING LAKES CAMPUS.  SHE WORKED WITH CONSTRUCTION MANAGEMENT AND REAL ESTATE DEVELOPMENT TEAMS ON DESIGN, BRANDING, PROJECT MANAGEMENT, SPONSOR INTEGRATION AND FF&E DESIGN AND PROCUREMENT.

JENNY STARTED RISE IN 2018 TO CONTINUE TO EXPAND HER WORK IN THE SPORTS, EVENTS, REAL ESTATE AND CONSTRUCTION INDUSTRIES. SHE HAS UNPARALLELED EXPERIENCE IN THE WORLD OF SPORTS VENUES AND PROPERTIES WORKING ACROSS A WIDE RANGE OF DISCIPLINES. HER INCREDIBLE KNOWLEDGE, WORK ETHIC AND RELATIONSHIP BUILDING IS WHAT SEPARATES RISE FROM THE REST.